UFO Hotel

Destination hotel and theme park.

Challenge

With the vision to create and build a unique, one-of-a-kind destination hotel, shopping, and dining experience in a remote but well-traveled geography, a differentiating awareness initiative with several elements of audience creation and touch was required. An additional desired outcome was to create a community of investors to share this vision and enable the vision to become a reality.

Solution

With a such a unique destination concept, we believed a “above and beyond” theme was required to truly create and communicate a transformative “experience” to multiple audiences. This challenged our creative thinking and traditional approach to:

Develop a one of a kind online experience that resonates the intent of the destinations’ experience.
Design and develop all the branding, creative, experiential website, social, and the Omni-Channel strategy.
Develop the strategy, and create a custom storyline and supporting concept videos that can be leveraged across desired audiences.
Create National Press coverage that appeals to the masses.
Develop a crowdfunding campaign to attract and engage supporters.

Results

To date, we have:

Delivered compelling and sticky online presence that has resulted in significant engagement with a multitude of audiences.
The portfolio of YouTube videos has achieved significant traction with 1,000’s of views.
Massive Press coverage has been achieved, including features on CBS, NBC, MSNBC, AOL Tech, CNN, LA Times and many more outlets including 100’s of articles; Our reach has surpassed 50M+ people and growing.
Dominant presence on Google and other leading search engines.
Further investor influence was achieved through a social media explosion.