Largest health and fitness company, Americas
Finding themselves in a situation with underperforming membership campaigns due to an inability to adequately profile and target potential new members, the realization was they had limited:
- In-house resources to understand and manage the challenge,
- New market data capabilities, and
- Accessibility to untapped markets to improve membership acquisition across multiple US locations.
Based on analysis and establishing a set of criteria, we:
- Created new member profiles for targeting,
- Selected specific geographic markets with relevant data sets,
- Developed compelling new membership offering(s), and
- Performed a 3x deployment with A/B message testing and, continuous message and distribution refinement.
To date, the following have been obtained:
- Ability to significantly outperform national comps in every deployment (198% over National Average based on clicks),
- Completely new prospect insights for future deployments,
- Delivery of a substantial list of highly qualified leads to each location, and
- Given success rate, lead cost diminished by 70%.